As a B2B marketer and sales expert, are you taking advantage of the value case studies can add to your business? Would you like them to stand out from the competition and build credibility, trust, and influence with your buyers? What about making it easier for your successful customers to want to contribute? It may be time for a makeover or at least a few upgrades.
Denise Boyd ~ Global Marketing Communications Manager, PerkinElmer
“The challenges, solutions, and results format for case studies works best where the reader wants to get directly to the point and may be further along in the buying cycle. They have a strong interest and need reinforcement. It’s also great for senior management when you can talk bottom line numbers, saving money, and increasing productivity."
Justyna Bednarski ~ Digital Marketing Manager, Carlisle Interconnect Technologies
“In my past experience, case studies were extremely useful for the sales team, when the focus was on benefits for the customers. Works every time."
Stephanie Van Ness ~ Marketing Communications Manager and Chief Storyteller, ViewPoint Interactive Solutions
“We follow the challenge, solution, results format mostly out of necessity. Nearly all of our clients are under NDA and we are extremely limited in what we, as marketers, can say."
Mikolka Morrill ~ Account Executive, Northeast Region, Prezi
“We typically tie in additional services from us (extra templates, training, and support) in exchange for a case study."
Lauren Triance-Haldane ~ Senior Manager, Customer Marketing Advocacy at LookBookHQ
“We try to make sure thank you gifts are unique to the customer who shared their story with us."
While I gathered real-world insights from the experts, I also examined 50 case studies. From here, I selected 7 of the most powerful ingredients to help you plan, craft, and publish case studies. These tips will help you give buyers what they’re looking for, nurture relationships with your customers, and train people at your company to grow your business.
The Case Study Makeover
It is the right time for a Case Study Makeover. Here’s a closeup of the 7 powerful ingredients.
To get more details, download the free guide: The Case Study Makeover Guide: Build Credibility, Trust, and Influence with Case Studies (even when you have limited approval.)
Compare these real-world tips with your own case study strategy. Decide where your gaps are, take action to give buyers what they expect, and make them more useful for both your customer advocates and for your company.
I hope you find great value in this Guide.
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