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3/31/2020

[Infographic] 9 Powerful Goals for Your Next White Paper

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Besides content they can trust, people want content that's easy to understand. A great way to capture someone's attention is through visual content. An infographic can help communicate information quickly, especially for a crazy-busy decision maker.

This infographic shares 9 Powerful Goals for Your Next White Paper to pick from. Each of these goals will give your audience new insights to help them make better decisions. At the same time, they will help you achieve real business results for your company.

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2/22/2020

How to Plan a White Paper that Builds Trust and Achieves Business Results

Deb Monfette

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People who make decisions about complex, expensive, or disruptive products and services want resources they can trust. Let's say you're looking for a conversational AI solution to answer tech support questions for your company. You certainly don't want to make the wrong decision at the cost of unhappy customers. 

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2/21/2020

B2B Content Trends and 4 Recommendations from B2B Buyers You Need to Know for 2020

Deb Monfette

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It’s nothing new that B2B Buyers do their own research. And they consume 3-7 types of content before making purchases. But each year, as buyer's behavior changes, so do their expectations. It could be due to the technology they’re using, personalized experiences, or less time to devote to research and reading. Regardless, buyers expect better experiences from the content they read, watch, or listen to.

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    Message from Deb​

    Engaging Stories Persuade will help technology marketers reach, engage, and persuade the right people with content. To make your content stand out above the rest, Customer Center it, Visualize it, and Repurpose it.

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    If you need help telling better business stories, simply reach out to me at my website,
     
    www.contenttriggers.com.

    About Deb

    Deb Monfette is a writer, creator, and strategist for B2B technology companies. She helps them nail why their solutions matter to their target audience through customer-centered content.  

    For over 30 years, Deb's worked for, and with, tech companies on dozens of new and disruptive products and services. You can learn more about Deb here. 

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