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3/31/2020

[Infographic] 9 Powerful Goals for Your Next White Paper

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Besides content they can trust, people want content that's easy to understand. A great way to capture someone's attention is through visual content. An infographic can help communicate information quickly, especially for a crazy-busy decision maker.

This infographic shares 9 Powerful Goals for Your Next White Paper to pick from. Each of these goals will give your audience new insights to help them make better decisions. At the same time, they will help you achieve real business results for your company.

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2/21/2020

B2B Content Trends and 4 Recommendations from B2B Buyers You Need to Know for 2020

Deb Monfette

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It’s nothing new that B2B Buyers do their own research. And they consume 3-7 types of content before making purchases. But each year, as buyer's behavior changes, so do their expectations. It could be due to the technology they’re using, personalized experiences, or less time to devote to research and reading. Regardless, buyers expect better experiences from the content they read, watch, or listen to.

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2/12/2020

8 Checklists to Help Your Buyers Eliminate Risk, Doubt, and Costly Mistakes

Deb Monfette

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Do you use checklists in your toolbox of content to connect with your audience and accelerate your marketing? 
Let’s face it. Checklists can be your virtual assistants and best friends. They can save you time while you become organized and free up more avenues for creativity. This article shares 8 types of checklists to help your buyers eliminate risk, doubt, and costly mistakes.

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2/11/2020

How to Tell Unique Stories About Your Company Using 6 Steps

Deb Monfette

Illustration of 6 steps in The Story Path on an ocean blue background rectangle.
The Story Path | Deb Monfette | Contenttriggers LLC
Your company has unique stories that only you can tell. The question is how are you telling them? This article will show you a way to create a story that connects with your audience's mind and jogs their imagination to think and believe in your big ideas. There are 6 steps to the Story Path.

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2/9/2020

How Do Disruptive Innovators Think? A look into Dell’s Boston Think Tank for SMBs & Entrepreneurs

Deb Monfette

Entrepreneurs discussion at the Boston Think Tank at Dell
Photo by Deb Monfette of Dell's Boston Think Tank session.
How do disruptive innovators think? Like Thomas Edison with his life-changing ideas, including the “The Invention Factory” bringing innovations into reality. There’s Jeff Bezos at Amazon.com, Niklas Zennström at Skype and Michael Dell at Dell, to name a few. What makes business innovators different from other leaders?

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    Message from Deb​

    Engaging Stories Persuade will help technology marketers reach, engage, and persuade the right people with content. To make your content stand out above the rest, Customer Center it, Visualize it, and Repurpose it.

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    If you need help telling better business stories, simply reach out to me at my website,
     
    www.contenttriggers.com.

    About Deb

    Deb Monfette is a writer, creator, and strategist for B2B technology companies. She helps them nail why their solutions matter to their target audience through customer-centered content.  

    For over 30 years, Deb's worked for, and with, tech companies on dozens of new and disruptive products and services. You can learn more about Deb here. 

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