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3/31/2020

[Infographic] 9 Powerful Goals for Your Next White Paper

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Besides content they can trust, people want content that's easy to understand. A great way to capture someone's attention is through visual content. An infographic can help communicate information quickly, especially for a crazy-busy decision maker.

This infographic shares 9 Powerful Goals for Your Next White Paper to pick from. Each of these goals will give your audience new insights to help them make better decisions. At the same time, they will help you achieve real business results for your company.

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2/12/2020

8 Checklists to Help Your Buyers Eliminate Risk, Doubt, and Costly Mistakes

Deb Monfette

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Do you use checklists in your toolbox of content to connect with your audience and accelerate your marketing? 
Let’s face it. Checklists can be your virtual assistants and best friends. They can save you time while you become organized and free up more avenues for creativity. This article shares 8 types of checklists to help your buyers eliminate risk, doubt, and costly mistakes.

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2/11/2020

How to Tell Unique Stories About Your Company Using 6 Steps

Deb Monfette

Illustration of 6 steps in The Story Path on an ocean blue background rectangle.
The Story Path | Deb Monfette | Contenttriggers LLC
Your company has unique stories that only you can tell. The question is how are you telling them? This article will show you a way to create a story that connects with your audience's mind and jogs their imagination to think and believe in your big ideas. There are 6 steps to the Story Path.

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2/9/2020

5 Ways You Can Recapture Your Multi-screened Buyer's Attention

Deb Monfette
Red tag with text, 5 Ways to Recapture Buyer's Attention
Graphics by Deb Monfette
I think by now most marketers have seen the stats that digital lifestyles are shrinking attention spans to mere seconds. But here’s what you may not know. How short attention spans have actually affected three things. Our focus, our memory, and dealing with distractions. Key factors for marketers to consider when planning and creating content. 

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    Message from Deb​

    Engaging Stories Persuade will help technology marketers reach, engage, and persuade the right people with content. To make your content stand out above the rest, Customer Center it, Visualize it, and Repurpose it.

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    If you need help telling better business stories, simply reach out to me at my website,
     
    www.contenttriggers.com.

    About Deb

    Deb Monfette is a writer, creator, and strategist for B2B technology companies. She helps them nail why their solutions matter to their target audience through customer-centered content.  

    For over 30 years, Deb's worked for, and with, tech companies on dozens of new and disruptive products and services. You can learn more about Deb here. 

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