Deb Monfette White papers are valuable tools in a marketer’s toolbox. Your business success relies on the strength of your tools. White papers can help companies of any size to connect with decision makers, communicate an idea, explain a complex process, introduce a new trend, product, or service, and evaluate their solutions. They can still be persuasive, but will quickly become dull if they are focused on the sale. This article uncovers nine powerful goals to pick from to sharpen and polish your next white paper.
Deb Monfette It’s nothing new that B2B Buyers do their own research. And they consume 3-7 types of content before making purchases. But each year, as buyer's behavior changes, so do their expectations. It could be due to the technology they’re using, personalized experiences, or less time to devote to research and reading. Regardless, buyers expect better experiences from the content they read, watch, or listen to.
Deb Monfette As a B2B marketer and sales expert, are you taking advantage of the value case studies can add to your business? Would you like them to stand out from the competition and build credibility, trust, and influence with your buyers? What about making it easier for your successful customers to want to contribute? It may be time for a makeover or at least a few upgrades.
Deb Monfette Do you use checklists in your toolbox of content to connect with your audience and accelerate your marketing?
Let’s face it. Checklists can be your virtual assistants and best friends. They can save you time while you become organized and free up more avenues for creativity. This article shares 8 types of checklists to help your buyers eliminate risk, doubt, and costly mistakes. Deb Monfette The Story Path | Deb Monfette | Contenttriggers LLC Your company has unique stories that only you can tell. The question is how are you telling them? This article will show you a way to create a story that connects with your audience's mind and jogs their imagination to think and believe in your big ideas. There are 6 steps to the Story Path.
Deb Monfette "Things That Matter" | Pixabay A common request is, “We need to create engaging content.” You can send out all the messages, reports, case studies, white papers, emails, texts, and tweets you want. But if you're missing this one thing, it will not be easy to get your audience to engage with your content and want to interact with you. This article uncovers the “missing link” to content that attracts an audience and keeps them engaged.
 Are you finding it hard to tell stories about your company? Do you think you don’t have good stories to tell? This article will help you in your search.
 Graphics by Deb Monfette I think by now most marketers have seen the stats that digital lifestyles are shrinking attention spans to mere seconds. But here’s what you may not know. How short attention spans have actually affected three things. Our focus, our memory, and dealing with distractions. Key factors for marketers to consider when planning and creating content.
2/9/2020 How Do Disruptive Innovators Think? A look into Dell’s Boston Think Tank for SMBs & EntrepreneursDeb Monfette Photo by Deb Monfette of Dell's Boston Think Tank session. How do disruptive innovators think? Like Thomas Edison with his life-changing ideas, including the “The Invention Factory” bringing innovations into reality. There’s Jeff Bezos at Amazon.com, Niklas Zennström at Skype and Michael Dell at Dell, to name a few. What makes business innovators different from other leaders?
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