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3/31/2020

[Infographic] 9 Powerful Goals for Your Next White Paper

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Besides content they can trust, people want content that's easy to understand. A great way to capture someone's attention is through visual content. An infographic can help communicate information quickly, especially for a crazy-busy decision maker.

This infographic shares 9 Powerful Goals for Your Next White Paper to pick from. Each of these goals will give your audience new insights to help them make better decisions. At the same time, they will help you achieve real business results for your company.

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2/22/2020

How to Plan a White Paper that Builds Trust and Achieves Business Results

Deb Monfette

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People who make decisions about complex, expensive, or disruptive products and services want resources they can trust. Let's say you're looking for a conversational AI solution to answer tech support questions for your company. You certainly don't want to make the wrong decision at the cost of unhappy customers. 

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2/21/2020

B2B Content Trends and 4 Recommendations from B2B Buyers You Need to Know for 2020

Deb Monfette

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It’s nothing new that B2B Buyers do their own research. And they consume 3-7 types of content before making purchases. But each year, as buyer's behavior changes, so do their expectations. It could be due to the technology they’re using, personalized experiences, or less time to devote to research and reading. Regardless, buyers expect better experiences from the content they read, watch, or listen to.

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2/20/2020

How to Build Credibility, Trust, and Influence with Case Studies

Deb Monfette

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As a B2B marketer and sales expert, are you taking advantage of the value case studies can add to your business? Would you like them to stand out from the competition and build credibility, trust, and influence with your buyers? What about making it easier for your successful customers to want to contribute? It may be time for a makeover or at least a few upgrades.

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2/12/2020

8 Checklists to Help Your Buyers Eliminate Risk, Doubt, and Costly Mistakes

Deb Monfette

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Do you use checklists in your toolbox of content to connect with your audience and accelerate your marketing? 
Let’s face it. Checklists can be your virtual assistants and best friends. They can save you time while you become organized and free up more avenues for creativity. This article shares 8 types of checklists to help your buyers eliminate risk, doubt, and costly mistakes.

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2/11/2020

How to Tell Unique Stories About Your Company Using 6 Steps

Deb Monfette

Illustration of 6 steps in The Story Path on an ocean blue background rectangle.
The Story Path | Deb Monfette | Contenttriggers LLC
Your company has unique stories that only you can tell. The question is how are you telling them? This article will show you a way to create a story that connects with your audience's mind and jogs their imagination to think and believe in your big ideas. There are 6 steps to the Story Path.

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2/11/2020

Discover the Missing Link to Engaging Content

Deb Monfette

A profile of a face with snap shot color images of people inside."Things That Matter" | Pixabay

A common request is, “We need to create engaging content.” You can send out all the messages, reports, case studies, white papers, emails, texts, and tweets you want. But if you're missing this one thing, it will not be easy to get your audience to engage with your content and want to interact with you. This article uncovers the “missing link” to content that attracts an audience and keeps them engaged.

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2/10/2020

7 Places to Dig for Stories to Tell About Your Company

Deb Monfette
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Are you finding it hard to tell stories about your company? Do you think you don’t have good stories to tell? This article will help you in your search.

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2/9/2020

5 Ways You Can Recapture Your Multi-screened Buyer's Attention

Deb Monfette
Red tag with text, 5 Ways to Recapture Buyer's Attention
Graphics by Deb Monfette
I think by now most marketers have seen the stats that digital lifestyles are shrinking attention spans to mere seconds. But here’s what you may not know. How short attention spans have actually affected three things. Our focus, our memory, and dealing with distractions. Key factors for marketers to consider when planning and creating content. 

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2/9/2020

How Do Disruptive Innovators Think? A look into Dell’s Boston Think Tank for SMBs & Entrepreneurs

Deb Monfette

Entrepreneurs discussion at the Boston Think Tank at Dell
Photo by Deb Monfette of Dell's Boston Think Tank session.
How do disruptive innovators think? Like Thomas Edison with his life-changing ideas, including the “The Invention Factory” bringing innovations into reality. There’s Jeff Bezos at Amazon.com, Niklas Zennström at Skype and Michael Dell at Dell, to name a few. What makes business innovators different from other leaders?

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    Message from Deb​

    Engaging Stories Persuade will help technology marketers reach, engage, and persuade the right people with content. To make your content stand out above the rest, Customer Center it, Visualize it, and Repurpose it.

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    If you need help telling better business stories, simply reach out to me at my website,
     
    www.contenttriggers.com.

    About Deb

    Deb Monfette is a writer, creator, and strategist for B2B technology companies. She helps them nail why their solutions matter to their target audience through customer-centered content.  

    For over 30 years, Deb's worked for, and with, tech companies on dozens of new and disruptive products and services. You can learn more about Deb here. 

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