Engaging Stories Persuade
B2B Content Trends You Need to Know for 2020
It’s nothing new that B2B Buyers do their own research. And they consume 3-7 types of content before making purchases. But each year, as buyer's behavior changes, so do their expectations. It could be due to the technology they’re using, personalized experiences, or less time to devote to research and reading. Regardless, buyers expect better experiences from the content they read, watch, or listen to.
How to Tell Unique Stories about Your Company Using 6 Steps
Your company has unique stories that only you can tell. The question is how are you telling them? This article will show you a way to create a story that connects with your audience's mind and jogs their imagination to think and believe in your big ideas. There are 6 steps to the Story Path.
How to Build Credibility, Trust, and Influence with Case Studies
As a B2B marketer and sales expert, are you taking advantage of the value case studies can add to your business? Would you like them to stand out from the competition and build credibility, trust, and influence with your buyers? What about making it easier for your successful customers to want to contribute? It may be time for a makeover or at least a few upgrades.
8 Types of Checklists to Help Your Buyers Eliminate Risk, Doubt, and Costly Mistakes
Do you use checklists in your toolbox of content to connect with your audience and accelerate your marketing? Let’s face it. Checklists can be your virtual assistants and best friends. They can save you time while you become organized and free up more avenues for creativity. This article shares 8 types of checklists to help your buyers eliminate risk, doubt, and costly mistakes.
Message from Deb
Engaging Stories Persuade will help technology marketers reach, engage, and persuade the right people with content, such as case studies and white papers. To make your content stand out above the rest, Customer Center it, Visualize it, and Repurpose it.
If you need help telling better business stories, simply reach out to me at my website,
Deb Monfette is a writer, creator, and strategist for B2B technology companies. She helps them nail why their solutions matter to their target audience through customer-centered content.
For over 30 years, Deb's worked for, and with, tech companies on dozens of new and disruptive products and services. You can learn more about Deb here.