Engaging Stories Persuade
B2B Content Trends You Need to Know for 2020
It’s nothing new that B2B Buyers do their own research. And they consume 3-7 types of content before making purchases. But each year, as buyer's behavior changes, so do their expectations. It could be due to the technology they’re using, personalized experiences, or less time to devote to research and reading. Regardless, buyers expect better experiences from the content they read, watch, or listen to.
How to Tell Unique Stories about Your Company Using 6 Steps
Your company has unique stories that only you can tell. The question is how are you telling them? This article will show you a way to create a story that connects with your audience's mind and jogs their imagination to think and believe in your big ideas. There are 6 steps to the Story Path.
9 Powerful Goals to Pick From to Sharpen and Polish Your Next White Paper
White papers are valuable tools in a marketer’s toolbox. Your business success relies on the strength of your tools. This article uncovers nine powerful goals to pick from to sharpen and polish your next white paper.
8 Types of Checklists to Help Your Buyers Eliminate Risk, Doubt, and Costly Mistakes
Do you use checklists in your toolbox of content to connect with your audience and accelerate your marketing? Let’s face it. Checklists can be your virtual assistants and best friends. They can save you time while you become organized and free up more avenues for creativity. This article shares 8 types of checklists to help your buyers eliminate risk, doubt, and costly mistakes.
Message from Deb
Engaging Stories Persuade will help technology marketers reach, engage, and persuade the right people with content marketing, such as case studies and white papers. To make your content stand out above the rest, Customer Center it, Visualize it, and Repurpose it.
If you need help telling better business stories, simply reach out to me at
Deb Monfette is a content marketing writer, creator, and strategist for technology companies. She helps them nail why their solutions matter to their target audience through customer-centered content.
For 30+ years, Deb's worked for, and with, tech companies on dozens of new and disruptive products and services. You can learn more about Deb here.